Andre Chaperon & Shawn Thing - Art Of Email with Live Workshop

WSO Andre Chaperon & Shawn Thing - Art Of Email with Live Workshop

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The Art of Email Course Outline


  • Module 1 (Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle)
  • Module 2: Principles of Serialized Narratives
  • Module 3: Soap Opera Series
  • Module 4: Relationship Building Series
  • Module 5: Value Newsletter
  • Module 6: Bridge Emails
  • Module 7: Story-Powered Promotions
  • Module 8: Product Launch Series
  • Module 9: Customer Onboarding Series
  • Module 10: Putting It All Together
  • Module 11: Advanced Ideas
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