Q4 is the most nerve-wracking time for all Ecommerce businesses, every single year.
To make matters worse, advertising costs have nearly doubled, shipping costs are up, and supply chains have become completely unreliable in the last year.
Founders and marketers have been set up to fail.
Even though Q4 is supposed to be your most successful quarter of the year due to Black Friday, Cyber Monday, and the Holiday season…
Everything that could go wrong is currently going wrong.
As always, owned media could be the only thing that will allow Ecommerce brands to flourish.
By owned media, I’m referring to the list of emails that you’ve collected on your site since you launched your brand.
A list of 10,000 email addresses that have opted into your marketing emails is a list of 10,000 free leads that are warm and ready to buy from you.
To combat the challenges that founders and marketers are facing with acquiring new customers…
I’ve created the Ultimate BFCM Email Marketing Playbook.
After a decade of email marketing experience and 5+ years of Ecommerce experience, I’ve compiled everything I know about how to craft a flawless plan to drive record-breaking revenue for Black Friday & Cyber Monday.
Make no mistake.
Just because you have email flows set up in Klaviyo (or whatever email platform you’re using) and a vault of campaigns ideas that you’re ready to send out does NOT mean that you’re anywhere near ready for BFCM.
Email Marketing strategy must change for this time period.
Every high-level brand is doing something different, and communicating to their customers in a novel way.
If you keep doing what you’re already doing without implementing these necessary tweaks, your customer will choose your competitor every single time.
It doesn’t matter if you’re offering 95% off.
You can’t compete.
