Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at DigitalDeepak.com and heads digital marketing at Razorpay.com.
He has previously worked in well-known B2B and B2Cups such as Exotel, Practo & Instamojo. Before that, he founded a publishingup called BikeAdvice.in and had an exit.
He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.
Course Curriculum
Module 1 – Introduction to Lead Generation
Welcome to the Lead Generation Mastery Course (2:19)
What’s a Lead? (8:37)
When do we need lead generation? (20:29)
The Ethics of Lead Generation (8:05)
Probability Theory in Lead Generation (16:51)
Module 2 – B2B Lead Generation
Introduction to B2B Lead Generation (4:06)
PreviewSnov.io – B2B Email Finder Tool (17:41)
PreviewGetProspect.io – Generate Leads from LinkedIn (11:57)
PreviewFindThatLead – Generate B2B Leads in Bulk (10:55)
RocketReach – B2B Lead Generation
Lusha – B2B Leads with Phone Numbers
PreviewMailShake – Send Outreach Emails via Gsuite (16:16)
Woodpecker – B2B Email Outreach Tool (8:18)
Klenty – B2B Email Outreach Tool
Module 3 – B2C Lead Generation & Funnels
Introduction to B2C Lead Generation (11:43)
The Inbound Marketing Funnel (CATT) (14:02)
(C) Content – Creating Lead Magnets (12:01)
(A) Attention – Driving Attention to Your Content (32:28)
(T) Trust – Building Trust with Your Audience (33:21)
(T) Transaction – Converting Leads into Customers (22:56)
Frequently Asked Questions
When does the course and finish?
The courses now and never ends! It is a completely self-paced online course – you decide when you and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
