WSO Kevin Zhang – Ecommerce Millionaire Mastery [Updated]

Module 1: Introduction To Ecommerce

Lesson 1: Understanding the Entrepreneurial Mindset

Lesson 2: The eCommerce Skillset

Lesson 3: Opportunities Beyond Drop Shipping

Module 2: Branded Niche Dropshipping

Lesson 4: My Unique Approach to Dropshipping

Lesson 5: Discussing Other Approaches: The General Store

Lesson 6: Discussing Other Approaches: The Single Product

Lesson 7: What is Branded Niche Dropshipping?

Lesson 8: How to Find your Perfect Niche

Lesson 9: An Expert Approach to Sourcing on Aliexpress

Module 3: Ecommerce Consumer Psychology

Lesson 10: The Importance of Understanding Consumer Psychology

Lesson 11: The Four Pillars of Consumer Psychology

Lesson 12: The Three Types of Buyers and Target-Conscious Acquisition

Lesson 13: The Five Golden Steps to Generating Sales

Module 4: Shopify Store Mastery

Lesson 14: Introduction to Shopify and Web Design

Lesson 15: Understanding the importance of Adobe Photoshop

Lesson 16: Discussion on the Importance of Apps and Services

Lesson 17: How to find Affordable and high-Quality Image Creatives on the Internet

Lesson 18: The Fabulous 5 Keys to an Engaging Website

Lesson 19: How to Name Your Brand and Pick a Domain Name

Lesson 20: The Characteristics of an Effective Product Page

Lesson 21: How to Turn AliExpress Images into Engaging and High-Quality Pictures (5 methods)

Lesson 22: How to Write Incredible Product Descriptions using the Circle of Value Framework

Lesson 23: Warning Against Common Bad Practices and Insight into Optional Page Elements

Lesson 24: How to Add Trust Badges to Your Product Page

Lesson 25: How to Add Multiple Tabs to Your Product Page

Lesson 26: How to Add in Videos to Your Product Page

Lesson 27: How to Add in Sizing Charts to Your Product Page

Lesson 28: How to Add in Photo Reviews to Your Product Page

Lesson 29: Navigating the Shopify Platform

Lesson 30: Navigating the Shopify Theme and App Store

Lesson 31: The Theory Behind Brand Logos

Lesson 32: Step-by-Step Logo Creation: Example 1 (Fight Cartel)

Lesson 33: Step-by-Step Logo Creation: Example 2 (Soul Bottoms)

Lesson 34: Step-by-Step Logo Creation: Example 3 (Modern Habitat)

Lesson 35: Step-by-Step Logo Creation: Example 4 (Lucca Leather)

Lesson 36: Step-by-Step Logo Creation: Example 5 (The Pet Park)

Lesson 37: Overview of District Theme

Lesson 38: Configuring the District Theme Skeleton

Lesson 39: Step-by-Step Banners Creation: Example 1 (Fight Cartel)

Lesson 40: Step-by-Step Banners Creation: Example 2 (Soul Bottoms)

Lesson 41: Step-by-Step Banners Creation: Example 3 (Modern Habitat)

Lesson 42: Step-by-Step Category Picture Creation: Example 1 (Fight Cartel)

Lesson 43: Step-by-Step Category Picture Creation: Example 2 (Soul Bottoms)

Lesson 44: Step-by-Step Category Picture Creation: Example 3 (Modern Habitat)

Lesson 45: Step-by-Step Final Touches: Example 1 (Soul Bottoms)

Lesson 46: Step-by-Step Final Touches: Example 2 (Modern Habitat)

Lesson 47: Creating a Home Page collection on District theme

Lesson 48: Overview of Prestige Theme

Lesson 49: Configuring the Prestige Theme Skeleton

Lesson 50: Step-by-Step Banners Creation: Example 1 (Lucca Leather)

Lesson 51: Step-by-Step Banners Creation: Example 2 (The Pet Park)

Lesson 52: Step-by-Step Category Picture Creation: Example 1 (Lucca Leather)

Lesson 53: Step-by-Step Category Picture Creation: Example 2 (The Pet Park)

Lesson 54: Creating an Instagram Feed on the Home Page

Lesson 55: How to Organize Products within a Collection

Lesson 56: How to Create a Contact Us Form

Lesson 57: How to Create an Order Tracking Page on Your Website

Lesson 58: Essential Website Pages to Have in Order to be Legally Compliant

Lesson 59: How to Create a Comprehensive Website Footer

Lesson 60: How to Remove “Powered by Shopify” From Your Website Footer

Lesson 61: How to Increase Conversion Rate and Capture Valuable Data Using Wheelio (Exact Configuration)

Lesson 62: How to Speed up the Editing Process Using a Bulk Editor

Lesson 63: How to Optimize Load Time on Your website

Lesson 64: Protecting Your Website From CopyCats

Module 5: Setting Up Your Facebook Account for Advertising

Lesson 65: Setting up your Business Manager

Lesson 66: Setting Up a Facebook Page for Your Business

Lesson 67: Setting up Your Ad Account and Creating Your Pixel

Lesson 68: Creating a Back-up Pixel and Easy Catalogs using Trackify

Module 6: Making engaging and Highly Profitable Advertisements

Lesson 69: Introduction to Facebook Creatives

Lesson 70: The Anatomy of a Facebook Advertisement

Lesson 71: The 4 Characteristics of an effective Facebook Advertisement

Lesson 72: Introduction to Making effective Facebook Creatives

Lesson 73: Still Image Creatives

Lesson 74: Step-by-Step Still Image Ad Creation: Example 1 (Fight Cartel)

Lesson 75: Step-by-Step Still Image Ad Creation: Example 2 (Soul Bottoms)

Lesson 76: Step-by-Step Still Image Ad Creation: Example 3 (Modern Habitat)

Lesson 77: Slideshow Creatives

Lesson 78: Step-by-Step Slideshow Ad Creation: Example 1 (Fight Cartel)

Lesson 79: Step-by-Step Slideshow Ad Creation: Example 2 (Soul Bottoms)

Lesson 80: Step-by-Step Slideshow Ad Creation: Example 3 (Modern Habitat)

Lesson 81: Carousel Creatives

Lesson 82: Step-by-Step Product Angle Carousel Creation

Lesson 83: Step-by-Step Best Seller Carousel Creation

Lesson 84: Step-by-Step Product Video Carousel Creation

Lesson 85: Video Creatives

Lesson 86: Step-by-Step Video Ad Creation: Example 1 (Soul Bottoms)

Lesson 87: Step-by-Step Video Ad Creation: Example 2 (Modern Habitat)

Lesson 88: How to Write Effective Copy: My Plug and Play Writing Process

Lesson 89: Step-by-Step Copywriting: Example 1 (Fight Cartel)

Lesson 90: Step-by-Step Copywriting: Example 2 (Soul Bottoms)

Lesson 91: Step-by-Step Copywriting: Example 3 (Modern Habitat)

Lesson 92: Discussion: Using Emojis Effectively in Ad Copy

Module 7: Facebook Ad Strategy Mastery (Part 1)

Lesson 93: Introduction to Facebook Advertising

Lesson 94: Understanding the Power of Facebook Advertising

Lesson 95: Setting up Facebook Ad Manager for Expert Data Analysis

Lesson 96: Breaking Down Facebook Ad Manager

Lesson 97: The 5 Core Principles of Facebook Ad Strategy

Lesson 98: The Three Audiences on Facebook Advertising

Lesson 99: The 3 Phases of Scaling Facebook Advertising

Lesson 100: How to Launch Facebook Ads on Day 1

Lesson 101: How to Leverage Shopify Analytics

Lesson 102: Understanding the Efficacy of Warm Traffic and Re-Targeting

Lesson 103: How to Set Up a Retargeting Campaign

Lesson 104: Framework for Data Analysis and Improving Performance

Lesson 105: Understanding ROAS and Cost Per Purchase

Lesson 106: Leveraging Order Metrics for Basic Accounting

Lesson 107: Losing so You Can Win

Lesson 108: Creating Lookalike Audiences after 100 Recorded Purchases

Lesson 109: Using Trackify to Make LAA’s and Hidden LAA’s

Lesson 110: Marketing Effectively to Foreign Countries

Lesson 111: Manual Bidding Explained

Lesson 112: How to Solve Ad Fatigue, Audience Fatigue, and Product Fatigue

Lesson 113: The Importance of Continuous Testing

Lesson 114: My Evergreen Ad Strategy: The Spider-Wed Method

Module 8: Facebook Ad Strategy Mastery (Part 2)

Lesson 115: Everything you need to know About CBO’s

Lesson 116: Advanced CBO Strategy 1

Lesson 117: Advanced CBO Strategy 2

Lesson 118: Advanced CBO Strategy 3

Lesson 119: Advanced CBO Strategy 4

Lesson 120: Advanced CBO Strategy 5

Lesson 121: Shotgun Surf

Lesson 122: Sniper Method

Lesson 123: Manual Bid Scatter bomb (John Style)

Module 9: Most Important Business principles to understand for eCommerce

Lesson 124: Revenue or Total Sales

Lesson 125: Cost of Goods Sold (COGS)

Lesson 126: Gross Margin

Lesson 127: Average Order Value

Lesson 128: Target CPA or Target Cost per Acquisition

Lesson 129: Cash Flow

Lesson 130: High Ticket vs. Low Ticket Items

Lesson 131: The Magical Ratio and Price Testing

Lesson 132: Subscription Based Model

Lesson 133: Free + Shipping

Lesson 134: Product Bundles

Module 10: Email Marketing and SMS Marketing for Dropshipping

Lesson 135: Effective Email Marketing: Email Blasts

Lesson 136: Effective Email Marketing: Automated Email Flows

Lesson 137: How to Set Up SMS Marketing

Module 11: A/B Testing and Multivariate Testing

Lesson 138: How to Set Up A/B Testing

Lesson 139: How to Set Up a Multivariate Test

Module 12: Customer Support Best Practices

Lesson 140: Introduction to Customer Support

Lesson 141: How to Fulfill Your First Order

Lesson 142: How to Start with Customer Service for Your Store

Lesson 143: How to Hire a Team and Automate the Process

Lesson 144: How to Handle Returns and Exchanges: Finding a 3PL

Lesson 145: How to Handle Returns and Exchanges: Crafting your Returns Policies

Lesson 146: How to Handle Returns and Exchanges: Dealing with Angry Customers

Lesson 147: How to Set up Zendesk

Lesson 148: How to Set up a G Suite

Lesson 149: How to Set up Facebook Comment Moderation

Module 13: Keeping Your Business Alive and Out of Trouble

Lesson 150: Introduction to Legal Compliance

Lesson 151: When to Form a Business Entity or LLC

Lesson 152: Dealing with State Tax

Lesson 153: Facebook IP Infringement

Lesson 154: Dealing with Facebook Customer Feedback Need to film video on Setting shipping speed

Lesson 155: Facebook’s Advertising Policies Explained

Lesson 156: How to Retrieve a Banned Facebook Ad Account

Lesson 157: Key FTC Compliance Laws you Need to Know

Lesson 158: Dealing with the BBB and other Watchdog Groups

Lesson 159: How to Navigate Payment Processors

Lesson 160: The Dreaded Match List + 5 Year Ban

Module 14: Building Advanced Infrastructure and Achieving Full Automation

Lesson 161: The Importance of Building Infrastructure

Lesson 162: The Principles of Automation and Freeing up Your Time

Lesson 163: A Look Behind the Scenes of my Ecommerce Organization

Lesson 164: Finding the Right Team Members for Your Business – The Management Mentality

Lesson 165: The importance of Hiring Slow and Firing Fast

Lesson 166: Giving People More than They Deserve

Lesson 167: How to Leverage Upwork and Fiverr to Outsource Projects

Lesson 168: Understanding your Supplier on Aliexpress

Lesson 169: How to Negotiate a Deal with your Aliexpress Supplier

Lesson 170: The 3 Principles of Doing Business with the Chinese

Lesson 171: How to Improve your Order Delivery Times

Lesson 172: Branding Products and Adding Customer Packaging

Lesson 173: Finding Alternative Suppliers

Lesson 174: Consolidating your Suppliers into One

Lesson 175: Moving Away From AliExpress and Oberlo Fulfillment

Lesson 176: Adding Your Supplier into Shopify

Lesson 177: How to Configure Spreadsheet-Based Fulfillment

Lesson 178: Navigating the Ongoing Trade War with China