Insightful Customer Interviews for Product Managers

[TUTProfessor]

TUTProfessor submitted a new resource:

Insightful Customer Interviews for Product Managers - Direct conversations with real customers to gain insight, test product concepts, and drive product s

Direct conversations with real customers to gain insight, test product concepts, and drive product success


What you'll learn

• Interview and observe customers in a way that gets to the heart of their articulated and unarticulated needs
• Test product concepts, in a customer interview setting, with approaches that yield a wealth of unbiased information to guide product development
• Analyze customer needs to derive...

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