WSO Advanced Direct Response Editor Training

WHAT YOU GET?​

MODULE 1​

COURSE OVERVIEW

Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.

MODULE 2​

DIRECT RESPONSE 101

2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response

MODULE 3​

PRE-REQS TO VIDEO EDITING

3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative

MODULE 4​

MASTERING MENTAL & CREATIVE STATES

4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor

MODULE 5​

PRODUCT & CUSTOMER RESEARCH 🕵️

5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level

MODULE 6​

PERFORMANCE AD CREATIVE

6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types

MODULE 7​

ASSET MANAGEMENT

7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream

MODULE 8​

EDITING VIDEO ADS THAT SELL

8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Editing Voice Overs
8.6 – Exporting Hook Variations

BONUS #1​

LIVE TRAINING

1. How to Be a Better Editor in 2023
2. Important Update
3. Upcoming Templates
4. Q&A

BONUS #2​

SCRIPTS, GUIDES & CHEAT SHEETS

Copy & Paste our own video ad script templates we use every day at our creative agency.