WSO Brendan Dell - Product Postioning Masterclass

WHAT YOU GET?​

This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation.​

Course Introduction:​

1. Welcome + Introduction

2. About Me

3. Outline + Objectives

Section 1: Learn What Influences B2B Buying Decisions​

1. New science revealing what drives buying decisions​

2. Story as adaptive evolutionary mechanism​

3. The two key cognitive biases you need to know​

4. Optimal marketing mix by business stage​

Section 2: The Story-Selling Framework​

1. Overview of course templates​

2. Introduction to the elements of $1B pitches​

3. The most effective ways to identify your best customer​

4. How to see inside your buyers mind​

5. How to identify your demand type​

6. Identify change, stakes, villain​

7. Identify your promised land, proof, results​

8. Create a high-impact simple promise​

Section 3: Roll-Out​

A crash course on developing a high-growth go-to-market strategy​

Section 4: $1B Walkthroughs​

• Zuora​

• Control Plane​

• Sudozi​

• More added monthly!​

The Templates:​

Included with the course, get access to the framework and collaboration templates I use to build $1B pitches with top brands.

• $1B pitch collaboration worksheet
• Competitive landscape + jobs to be done worksheet
• Opportunity stage proposal template (take them from interested to closed/won)
• Facilitation worksheet
• $1B framework overview + worksheet