Diploma Course in Marketing Management

Udemy Diploma Course in Marketing Management

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Enhance your skills and become a successful Sales and Marketing Practitioner
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Description​

Are you someone who wants to join management in the corporate world?
Are you someone who wants to lead the Sales and Marketing department?
Are you someone who wants to be an entrepreneur?
If the answer to any of these questions is a yes, then you’ve landed on the right place

Enhance your skills in Sales and Marketing


Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.

Section 1: Sales and Service Excellence
  • Touchpoints
  • GUEST Model
  • Gain Attention
  • Understand Needs
  • Explain about the Product/Service
  • Suggest and Objection Handling
  • Thank you
Section 2: Business Acumen
  • Meaning and Importance
  • Common terminologies
  • Common KPIs
  • Business Model Canvas
  • Case-study
Section 3: Business Analysis Techniques
  • SWOT Analysis
  • PESTLE Analysis
Section 4: Design Thinking and Creativity for Innovation
  • Meaning and Importance
  • Empathise
  • Define the Problem Statement
  • Idea generation and Brainstorming
  • Protype and Test
  • Case-study
Section 5: Retail Industry
  • Meaning
  • Story of Retail
  • Common formats
  • Key players
  • 6 Ps of Retail Marketing Mix
Section 6: Pricing
  • Pricing Methods
  • Price elasticity
  • Survey - willingness to pay
Section 7: Luxury Brand Management
  • Tips applied by Luxury Brands
Moreover, everyone should be excellent in the competency of Sales and Marketing.

Enhance your skills in Sales and Marketing and enjoy the course!

Who this course is for:​

  • Management students
  • Managers
  • Business Owners/Entrepreneurs
Author
Satoru Gojo
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