Complete step by step tutorial for DoubleClick campaign manager
What you'll learn
- CM360 - DoubleClick Campaign Manager 360 (DCM)
- Basic understanding of CM360
- How does CM360 fit in Programmatic Advertising setup
- Benefits of using CM360
- Trafficking workflow in CM360
- How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives
- How to setup floodlight tags and create Remarketing Ads
Requirements
- Basics of Digital Marketing and terminologies
Description
In this course you will know:1. Complete understanding of CM360
2. Uses and benefits of CM360
3. How it fits in programmatic ecosystem
4. Trafficking workflow
5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives
6. How to setup floodlight configuration
7. How to create Remarketing campaigns
This course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign Manager
CM360 is one of the most used Ad Server and used by likes of Apple, Amazon and Disney
By learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions - both strategic roles and operations. In this course I will create campaigns with one hypothetical client - eToro
I will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this tool
Here is the agenda of the course:
Video 1 : Introduction to CM360
Video 2: Platform Walkthrough of the UI
Video 3: Trafficking workflow in CM360
Video 4: Create an advertiser
Video 5: Create a campaign
Video 6: Create Placements
Video 7: Upload creatives in the advertiser
Video 8: Download Tags in different formats for both tracking Ads and standard Ads
Video 9: Floodlight configuration in CM360 and how to generate conversion pixels
Video 10: Create Audiences and create remarketing Ads using the Audiences
Who this course is for:
- Beginners in Programmatic Advertising and Digital Marketing
- Students who want to make career in Ad Ops and Programmatic Advertising
- Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge
