Measurement Marketing Academy 2022

WSO Measurement Marketing Academy 2022

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Exactly What You Need to Unlock the Power of Google Analytics, Google Tag Manager, Dashboards, and Measurement Strategy​

The Complete Measurement Training and Support System for Marketers…

If You…


  • Feel like you’re relying on marketing “intuition” to grow your company.
  • Are Frustrated because your dashboard doesn’t give you the complete picture of where conversions are coming from, so you can’t make strategic decisions about your marketing efforts.
  • Have reports and dashboard that do not reveal clearly what’s moving the needle, what’s underperforming, and where to fill the gaps.
  • Can’t tell a clear story with your data, and you need to waste less money.
  • Can’t see the accurate ROI from your different marketing channels.
  • Have results, but you have no idea how you got those results.
  • Have a business making money, but you don’t have a finger on where your funnels are leaking the most.
How Measuring Your Marketing Actually Works…
Measurement Marketing is a Strategic approach to streamlining your measurement system without missing critical component like:

  • Having a solid plan in place before you start messing with tools
  • Having a plan of action before you set up your measurement tools or optimize a marketing campaign
  • Knowing how to articulate the story your measurement system is giving you, your team, and stakeholders
  • Working with confidence because you have the system, skills, and ability to predict results (without wasting precious time “Analyzing”)
  • Knowing how, when, and what to optimize in your campaigns with the highest level of efficiency
The Measurement Marketing Framework Helps You to Understand…

  • What two types of questions to ask, and what information do you need to collect to answer the questions
  • How to tie traffic to the only three results that matter when measuring prospects throughout the customer journey
  • How to build a measurement system that creates reports that tell a clear story
  • How to leverage analytics tools to Listen to the market across marketing channels responsible for converting strangers into customers.
  • How to “predict” with confidence the results of marketing campaigns and revenue generated for the business
  • How to prove the Return on Investment of marketing activities
But the fact is, Measurement can be complicated and lead to
frustration, overwhelm, and confusion.

Which is why the Measurement Marketing Academy was created..
The Measurement Marketing Academy is built for marketers, business owners, and agency owners who need to know how marketing drives revenue and profits now…

For those of you who are tired of useless reports…

Those fed up with so-called “push button” easy platforms that claim to give “actionable insights” but fail to deliver…

Those who want dashboards and reports that clearly show what’s working and what’s not, so you know what marketing activities to scale and which ones are draining the budget dry…
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