The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard
What you'll learn
- Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
- Articulate the SaaS Business Model
- Analyze SaaS Business Trends
- Interpret SaaS Metrics Performance and Discuss Meaning and Implications
- Draw Insights and Conclusions from SaaS Metrics Performance
- Break down ARR Momentum Trends: New, Expansion, Downsell and Churn
- Present SaaS Metrics in a Beautiful Dashboard that Tells the Story
- Answer Questions at your Next SaaS Company Interview
- Bookings (TCV/ACV)
- Annual Recurring Revenue (ARR)
- Revenue
- Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)
- Renewal Rates
- Cohort Analysis
- Customer Life Time Value (LTV)
- Customer Acquisition Cost (CAC) and CAC Payback Period
- LTV/CAC Ratio
- SaaS Magic Number
- SaaS Financial Model
- Profitability, Gross/Operating/Free Cash Flow Margin
- Rule of 40
Description
THE MOST COMPREHENSIVE COURSE ON SAAS METRICS AND SAAS BUSINESS MANAGEMENT ON THE MARKET TODAY!Are you:
- Working at a SaaS company, but you secretly don’t understand SaaS metrics?
- Confused by terms such as bookings, revenue, ARR, retention rate, and unit economics?
- Looking for a career opportunity at a software company and you need to impress your interviewer with a solid understanding of SaaS?
This SaaS Metrics Fundamentals course will give you the right tools and skills to be successful.
My name is Jimmy, and I have over 10 years of consulting, strategy and finance experience in technology companies in Silicon Valley.
If your professional work is related to software, whether you are a company founder, a sales executive, product manager, a financial analyst, a business leader, a product manager, or an investor, you will need to how to measure and analyze a SaaS business with the right metrics.
The most valuable software enterprises today are SaaS companies. With the number of job opportunities at these companies, mastering SaaS metrics is going to be immensely valuable for your careers.
The course starts with the basics of the SaaS business model, take you through the metrics to measure business growth, product stickiness, unit economics and financial performance.
Ultimately, you will be able to impress your team with a metrics dashboard and presentations that tell the right story.
This course is packed with the following to enhance your learning:
- High quality videos
- Tutorials/Demos
- Real life examples
- Quizzes
- Articles
- Cheatsheets
By the end of the course, you will be able to:
- Measure the right SaaS metrics
- Analyze trends from metrics performance,
- Articulate its meaning at your next meeting.
- Know more than your colleagues
- Take your career to the next level.
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Course Content
Overview
- Course Intro
- SaaS Business Model
- Bookings: TCV, ACV, Contract Term
- Bookings: Offer Type
- Bookings: New vs Renewal
- TCV/ACV vs ARR/MRR
- Revenue
- ARR Analysis
- Churn: What and Why?
- Retention / Churn Rates I - Intro and Count Based
- Retention / Churn Rates II - Dollar Based
- Renewal rate
- Cohort analysis
- Unit Economics
- Customer Life Time (LTV)
- Customer Acquisition Cost (CAC) and Payback Period
- LTV / CAC
- SaaS magic number
- P&L Financial Model Walkthrough:
- Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)
- Rule of 40
- SaaS Metrics Dashboard Output
- Make your own Metrics Dashboard
Who this course is for:
- Financial Analysts at SaaS companies
- Business and Operation Leaders at SaaS Companies
- Software Company Founders / Investors
- Candidates Seeking Employment / Interviewing at SaaS Companies
- Product Managers
