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TUTProfessor submitted a new resource:
Philip Vandusen – Brand Strategy 101 - Philip Vandusen – Brand Strategy 101
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Philip Vandusen – Brand Strategy 101 - Philip Vandusen – Brand Strategy 101
What’s Inside Brand Strategy 101
Module 1
STRATEGIC COMPONENTS
Module Description: We’ll de-mystify brand strategy and show you that it’s not as complicated as many people would have you believe.
We’ll define some of the key terms and tools and illustrate how you can use it to increase your revenue.
Module Highlights:
- Brand Strategy Terms and Tools
- The Goals of Brand Strategy
- 12 Components of Brand Strategy
- The...
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