Module 1 – TechniqueFrom years of expertise, we’ve developed an strategy that removes the guesswork when organising your foundational emails.
What it requires is an understanding of what stage of the shopper lifecycle your buyer’s in and making use of it to each e-mail sequence you arrange.
Module 2 – Copy
Discover ways to create participating, vibrant copy for opt-in types, emails for flows, surveys, and every little thing in between.
Take a look at profitable consumer examples, entry useful e-mail templates, and be taught to write down flawless footer messages (that wonderful print on the backside of each e-mail).
Work on the copy your self or simply move our pointers that break down what to incorporate in every e-mail alongside to knowledgeable author.
Module 3 – Design
Flowium Lead Email Designer Marcy Chu will be a part of our CEO Andriy Boychuk to speak all issues design.
We’ll break down our fundamental e-mail templates and stroll you thru some actual life examples of learn how to regulate a single template to work for each e-mail in a marketing campaign.
We’ll additionally get into the significance of Hero Photographs, when to make use of text-based emails, and train you learn how to construct types utilizing Klaviyo’s Type Builder.
Module 4 – Implementation
It’s time to place your technique into motion!
This step has its fair proportion of sticking factors, so we’ve constructed a transparent path that you could comply with (or use to successfully outsource this important step).
We’ll offer you a downloadable Klaviyo arrange guidelines to seek the advice of earlier than implementing each movement and use detail-packed movies to indicate you learn how to flip your technique, copy, and design into accomplished flows in Klaviyo.
Module 5 – Consider & Optimize
It’s time to start out break up testing.
To get probably the most out of your e-mail technique, you should enhance your strategy iteration by iteration.
We’ll train you learn how to use quite a lot of metrics to investigate and enhance your efficiency. We’ll additionally cowl learn how to execute a profitable take a look at e-mail, what information to give attention to, and when to regulate and optimize your flows.
