Learn the science behind color to create engaging and cohesive digital designs that improve communication
Color plays a crucial role in the communication process, as it establishes a deep connection with the audience through human psychology and cultural context. Branding and UX expert James Eccleston has found in color one of the most powerful tools for solving problems through design.In this course, learn the big ideas behind color theory and learn how to apply them in your own digital designs. This course will enable you to be a more complete designer by giving you the tools you need to communicate with color and analyze other designers’ work in terms of color.
This is James’ second course on Domestika, after Brand Strategy for Online Platforms, where he teaches how to develop a professional digital brand concept.
Start by getting to know James, how he started off in the industry, and the designers that have influenced his work in terms of color. He then gives you a summary of the course’s contents.
Learn exactly what color is and why we see certain colors as we do. Also, learn color terminology to help you improve your communication and ideas in presentation skills.
Discover how to combine colors using color harmony and produce a color palette. Then, learn how to apply a color palette to an illustration and a website.
Finish the course with some tips and tricks for fixing bad color combinations and discovering the best way to design and apply color to call to action buttons.
