Head of Growth for top Silicon Valley & EU startups shares secret tips on becoming a stellar Growth Hacker
What you'll learn
- How to become a digital marketer from scratch
- How to do growth hacking
- Which growth role is right for you - we cover 14 different roles
- How to create marketing strategy & work with ROI, CAC, LTV
- Succeeding in the team & navigating company politics, doing OKRs
- Creating personas, CX-maps, branding & positioning
- SEO course for beginners: keyword research, backlinks, technical SEO
- Doing marketing analytics with Google Analytics & Hotjar
- Setting up paid acquisition: Google Ads, Facebook & LinkedIn Ads
- Conversion rate optimization course: UX/UI, visual blockers, CRO analytics
- How to get a job in marketing: selecting specialty, preparing your profile
- How to prepare your resume & create a cool story that gets you hired
- How to rock the interview, get an offer and make it 2x better
Requirements
- Be curious about marketing & growth topics
Description
This 5 in 1 growth hacking course is all you need to become a digital marketer and land a job you're dreaming of. I am sharing all I learned in my 10+ years of experience to help you succeed in your growth career.
It explains the basics of digital marketing, covers dozens of growth roles you could pick, gives you hands-on practice with SEO, performance marketing, and other things. It also has full guidance on optimizing your resume, searching for jobs, applying and passing the interviews well. To top it all up, it explains how to actually succeed in the growth job and get promoted fast - I explain how you need to work with business model, OKRs, North Star metric and C-level context to achieve that.
The course has 5 main components
- Basic digital marketing & growth concepts - to lay the foundation for your learning
- Growth roles - to help you understand what type of job is more appealing for you
- How to succeed in a job - navigating politics, understanding company context, OKRs, North Star, handling conflicts
- Practice module - hands-on practice SEO, Google Ads, Google Analytics, Hotjar, Facebook & LinkedIn Ads
- Landing a job - choosing the role & company size, polishing your profile, applying, nailing the interview
Designed to make you top 1%
This course is designed for folks who are serious about exploring a career in marketing and want to be top 1%, not an average 50%. It is not a short digital marketing course where you learn shallow basics in a few hours. I believe that if you want to start a stellar growth career and earn a big buck, you need to learn more than just a few basic things - adopting the growth mindset, T-shaped skills, and navigating politics are critical for your success.
Who this course is for:
- Anyone who is thinking of starting a marketing/growth career can take this course - it's fun!
