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TUTProfessor submitted a new resource:
Insightful Customer Interviews for Product Managers - Direct conversations with real customers to gain insight, test product concepts, and drive product s
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Insightful Customer Interviews for Product Managers - Direct conversations with real customers to gain insight, test product concepts, and drive product s
Direct conversations with real customers to gain insight, test product concepts, and drive product success
What you'll learn
- Interview and observe customers in a way that gets to the heart of their articulated and unarticulated needs
- Test product concepts, in a customer interview setting, with approaches that yield a wealth of unbiased information to guide product development
- Analyze customer needs to derive...
Read more about this resource...