WSO Beast Analytics - Get to Know (& Use the Sh+t Out of) GA4

What You Get:​

Getting Started with Google Analytics 4​

• Welcome! Let’s do this thang
• Property & Stream Setup
• Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
• The Skinny on GA4 Foundations!
• Turning off Auto-Migration

Creating and Passing Events​

• An Overview of Enhanced Measurement
• What Events Should You Be Tracking?
• How to Create Events in GA4 (Ex. Tracking Email Clicks)
• How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
• Modifying Events in Platform
• Tools for Documentation

Platform Overview – Primary Navigation​

• GA4 vs Universal Analytics (the where’s where)
• An Overview of the New Navigation in GA4
• Primary Navigation > Home (GA4’s Truck Stop)
• Insights – Monitoring Site Stats with Machine Learning
• Primary Navigation > Explore
• Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

The Reports – Secondary Navigation (Post-Jun 2023 Setup)​

• Post May 2023 Secondary Navigation Explainer
• The Reports – Secondary Navigation (Pre-Jun 2023 Setup)
• Reports Library – Creating Your Secondary Navigation
• Secondary Navigation > Report Snapshot (The Overview of all Overviews)
• Secondary Navigation > Acquisition Reports
• Secondary Navigation > Engagement Reports
• Secondary Navigation > Monetization Reports
• Secondary Navigation > Retention Reports
• Secondary Navigation > User & Tech Reports
• Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)
• How to Interact with Reports

Advanced Leverage of GA4​

• Getting Started with BigQuery
• How to Use Looker Studio with BigQuery
• Move Google Ads Report into Navigation
• Using Audience Builder
• Search Console Data in GA4

Uses of Explore​

• Creating Custom Funnels in GA4
• Creating a User Flow in GA4
• User Explorer