WSO Dickie Bush - Product Promotion Blueprint

Digital Businesses are remarkably simple—with almost unlimited upside.3 weeks of planning and execution can lead to HUGE results…
IF you have a proven step-by-step playbook.

WHAT YOU GET?​

1. Private Espresso Hour Recording:​

Right before our Black Friday campaign went live, we recorded a private podcast episode ONLY for people who purchase our Product Promotion Blueprint.

In this episode, we cover:

• How we came up with the idea for Full Stack Writer, and our framework for reverse-engineering lucrative digital product ideas.
• All the different assets we had to create for the launch, and how we executed our own Full Stack Writer playbook to do it.
• Our viral Click-To-Tweet flywheel, prompting thousands of potential customers to talk about the product for two weeks leading up to the launch.
• Our open/close cart strategy, and why we reframed our “$100 discount” as an upgrade credit (along with a couple other secret pricing techniques).
• And more!

2. Access To Our Raw Product Launch Files:​

Want to REALLY see how promotions like this get executed? They’re messier than you might think!

We’ll share with you our entire planning document… UNEDITED… which includes:

• Our asset creation list
• Short social video scripts
• VSL scrips for landing pages
• Early landing page rough drafts
• Newsletter ad copy & CTA/autoplug copy

3. Our Full 17-Email Countdown & Launch Sequence:​

This is the longest, most in-depth “FOMO” sequence we’ve ever written—and we can confidently say it’s our best one yet.

Want to save it for your archives (and use it as inspiration for a Product Promotion email sequence of your own)?

We’re giving you all of it!

• 9 educational emails leading up to launch day

• 3 emails promoting $100 “upgrade credit” for the first 72 hours​

• 2 emails removing $100 “upgrade credit” but adding 2-pay payment plan for the last 48 hours​

• 3 emails upselling our Product Promotion Blueprint to anyone who bought Full Stack Writer​

Who Is This For?​

1/ Digital Writers who plan on launching a new product in 2024—and want a bulletproof plan for getting your first 1,000 customers.

2/ Course Creators who already have a product, course, or cohort-based program for sale and want to run an all-star promotion in December going into the new year.

3/ Coaches, Consultants, Or Trainers who just want a behind-the-scenes look at how a 7-figure product launch gets executed (in under 3 weeks!).

We wish more creators & entrepreneurs open-sourced their promotion blueprints… which is why we’re sharing it with you!