WSO Luke Carthy - eCommerce SEO Training

What You Get:​

A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).

• Choosing an eCommerce CMS
• Choosing and configuring site search for SEO
• Configuring and optimising product categories
• Product filters for SEO
• Inventory management
• Analytics and measurability
• Marketing and ‘wowing’ your customers
• … and much more!

Course Curriculum​

• Choosing an eCommerce CMS: which one is right for you?
• Choosing and optimising internal site search for SEO
• How to properly configure and optimise product categories
• How to properly set up product filters for SEO
• Menus and navigation
• Inventory management
• Product pages (PDP)
• Product recommendations and UGC
• Internal linking structures and merchandising
• Analytics and measurability
• Marketing and ‘wowing’ your customers