What You Get:
UNDERSTANDING YOUR AUDIENCE
You need to be able to provide people what they want. In order to this you need to understand who they are, what they want, and put something in front of them (regularly) that can help them solve that problem. Again… building that “know, like, and trust” and you’re doing it without having to pay for ads constantly.
In fact, I heard a story recently of someone who sold a book on how to stop biting your finger nails (seriously) and they made quite a lot of money via email just showing their audience that he had a solution… so you can sell ANYTHING once you know who you’re talking to.
Most people get this part of the process wrong… and therefore have a tough time selling.
GIVING PEOPLE A REASON TO OPT-IN TO YOUR LIST
We all know YOU want a list… but why should someone opt in to YOUR list? What do they get? Most marketers are short sighted and they don’t build systems that give the audience what THEY WANT… they are too focused on making money instead. You have to have a good incentive or else no one will opt in… which makes email really difficult.
Most people also fail miserably here because they don’t know how to give their audience a good incentive to opt in, and therefore, don’t build a list…